Our 2022 Season Brochure is unlike any publication previously made by HPAC.

We took a creative approach to comissioning a custom artwork for the cover, which we have celebrated in large-scale banners within our facility.

Shows are arranged thematically, not in chronological order, so you can discover more of what you love side by side. 

There are no dates or times printed on each show – with COVID causing us all to be more flexible, we’ve kept this website as the source of truth for each event, where you can find all details and ticketing links.

 

Click the image for a digital flip-book you can search and zoom into, or download a PDF using the button below.

The Story Behind The Artwork

The HPAC team had a vision for the season brochure.

 

We wanted a bold, pattern-based cover with elements from the architectural features of the building (the old Town Hall, built in 1910).

Artist, Claudia Ross photographed some of the Byzantine, Baroque, Mannerist, and Queen Anne details from the classicism revival style of the Town Hall, cut out details in paper and digitally manipulated them into a beautiful layered artwork.

Artist and designer, Madi Whyte, interpreted Claudia’s artwork, added bold typography and created the brochure to sympathetically draw in elements from the cover design throughout. 

Can you spot some of the flourishes and leaves from our building, alongside the rotunda and gates from the Hamilton Botanic Gardens, and the nucleus sculpture from Gray Street?

HPAC Banner
"Our aim is to celebrate local artists of all kinds, and our brochure is a great way to support emerging visual artists. Claudia has modernised and reinterpreted the way we see iconic elements within our beautiful region and we could not be more thrilled with the end result, something truly unique and contemporary to help signify a new beginning. Madi has used this artwork to inform the design of the brochure and the bold HPAC typography. Her nuanced eye for detail has resulted in a fun and enticing brochure; a new interpretation of HPAC that speaks to our community. We love it."
Melissa Forlano, Manager Performing Arts
Melissa Forlano
Performing Arts Centre Manager

About The Artists

Claudia
Claudia Ross
Madi
Madi Whyte

Claudia Ross is an artist based in Hamilton, Victoria, on Gunditjmara country.

With a background in drawing and digital design, Claudia combines and often experiments with a range of artistic processes, both physical and digital, to create bright, colourful paintings. Claudia is specialising in abstract illustration and portraiture, and is interested in capturing the subtle, inconspicuous details that make her subjects unique, encouraging her audience to observe the world more carefully and see beauty in unusual places.

Her most recent work, ‘Hamilton Place’, combines photography, drawing, collage and photoshop to craft the cover of the Hamilton Performing Art Centre’s 2022 Season Brochure. The work features local landmarks, public artwork and décor around Hamilton, including the botanical gardens and inside the HPAC building, that craft an abstract painting when layered together.

Claudia’s process involved photographing the local landmarks then drawing them onto paper as simplified shapes before cutting them out. She then re-photographed these shapes and digitally manipulated them on Photoshop using multiple layering and masking techniques to create the final work.

You can see more of Claudia’s creative work on Instagram @_claudsart.

Madi Whyte is an artist from Hamilton on Gunditjmara Country. Since completing a Bachelor of Design, majoring in Fine Art, she has worked commercially as a photographer and designer, currently working in collections and the digitization of artworks for public galleries.

Her practice encompasses artistic photography, painting, and sculpture inspired by her connection to surrounding landscapes, metalworking, and the everyday zeitgeist. She’s interested in exploring the language of the line, cut, and fold in her work.

For this project, Madi used her skills in design to create a print and digital season brochure for HPAC. From custom typography to the use of graphic elements and eye-catching layouts throughout the publication, Madi’s skills have enabled us to produce a brochure that is inspiring as well as informative.

You can see more of Madi’s work on her Instagram @vvhytey.

To get your hands on a physical copy of the 2022 Hamilton Performing Arts Centre season brochure, you can request a copy below or visit our Box Office at 107 Brown Street, Hamilton VIC 3300.